| Discover
the strangest secret in the business world—and 54 ways to make
it work for you!
Want to easily develop techniques that will bring
a constant stream of people to your business? In Pursuit of Business
is a highly practical and comprehensive guide to inspire and support
you to focus more deeply on building relationships and networking—your
two greatest allies in pursuit of a better bottom line!
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Apply the single-most effective
tool for meeting people the first time—Chapter 3 |
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Create relationships and generate referrals
for life—Chapter 7 |
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Follow the 5 rules all businesses need for
massive growth—Chapter 8 |
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Use the 7 habits of highly successful marketers—Chapter
9 |
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Lead, build and manage your business to assure
profitable results—Chapter 21 |
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“Fresh, creative and to the
point. Peter’s zest for
life and business creates an environment where customers are
attracted to him.”
Jeffrey A. Ludrof, President and CEO Erie
Insurance |
“Peter has a unique understanding...
of the challenges faced by business
owners and of how they can strategically lead their businesses
to incredible success!”
Jeanna Pool, When Your Small Business
is YOU™
Marketing Handbook |
You’re Working Hard—Why
Aren’t You Getting Anywhere?
A business failed.
Unfortunately, I’ve seen it time and time
again. A person giving it their all, putting in the hours, making
the calls, but every day struggling to:
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increase their customer base |
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retain current clients |
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make their business grow |
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It’s frustrating to experience and frustrating
to see.
Even now, at least a couple of times a week, people
come into my office and ask for my advice about business struggles
and concerns. I gladly give it to them—and now gladly give
it to you, too.
Because not only have I seen the right way to do
things, I’ve seen the wrong way. And it doesn’t take
that much more energy to do things the right way—once you
know how.
Instead of spinning your wheels, you can get on
the fast track to success.
In fact, you’ll find your business life getting
much easier all the way around—once you discover the secret
to success!
That’s why I wrote In Pursuit of Business.

“This is an excellent guide
for the practical steps of creating value in a business. Take
your business to another level and read Peter’s book.”
Rick Segel, The Essential Online
Solution and Laugh and Grow Rich |
“It’s good to know that
common sense and ethical values still exist. This
well-organized approach will benefit everyone who implements
these techniques.”
Dr. Thomas Meier President, Elmira College |
“Straight forward and easy
to understand, this book provides
a blueprint for anyone committed to building a successful,
loyalty based business. Drawing from his own experiences as
an entrepreneur and business owner, Peter demonstrates how
to apply enduring principles and a standard of ethical behavior
for success in business and in life.”
John Barbagallo, Agency Group President
Progressive Insurance |
In Pursuit of Business shows you
how to:
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Find your business identity |
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Create sustainable client relationships |
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Use local advertising effectively |
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Improve your communication, attitude and language
skills |
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Use conversation techniques so you’ll
remember others—and be remembered |
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Create a framework of success that will lead
to smooth business growth today and everyday |

Why am I the one to tell you this?
For starters, I have over 20 years of experience
in sales and management. I’ve worked with hundreds of small
businesses using my unique style of marketing and relationship building.
I know what I advise others to do works because
it’s worked for me. Among numerous community and industry
awards I have earned is the prestigious F.W. Hirt Quality Agent
Award from Erie Insurance—an award given only to a select
few and profitable insurance agents associated with the Fortune
500 company.
Along the way, I have accumulated some time-tested
techniques to assure success in a business, from marketing, advertising,
to relationship building and generating referrals and repeat business.
I’ve taken what I’ve discovered and
now serve as an ambassador to small businesses throughout the country,
where I share success secrets for unlimited sales and growth.
Now I’ve put it all in a book with understandable
directives and easy step-by-step plans so you can attain what I
have—and then some!

“Since I’ve known Peter
Wallin, others have often asked me ‘How does he do it?
What works for him?’ ” Inside
In Pursuit of Business, Peter shares what works for him and
what will work for you.”
Lorianne Feltz-Upperman
Senior VP and Division Officer
Erie Insurance Company |
“Learn how to take your business
to the next level. This book provides
a common sense approach to achieving business success from
an entrepreneur who shares his business model and passion
for the importance of valuing customers and relationships.”
Bonnie Gestwicki, Director
Corning Community College
Small Business Development Center |
“Take your first step in working
smarter, not harder, by reading this book. Peter
knows what it takes to build a successful business and shares
his ‘can’t miss’ strategies with you. Don’t
miss out.”
Mark J. Hazuda
CEO – Business Services Company |
Includes Never-Before-Published Dale Carnegie
Techniques
In Pursuit of Business contains something no other
book does—proven Dale Carnegie techniques for meeting new
people that have never been included in a book like this before.
In fact, it’s extremely rare for the Dale
Carnegie organization to grant permission to publish its proven
techniques elsewhere…but I felt it was so important that I
sought special permission—and got it! In Pursuit of Business
is the only place where you can discover the questions to ask and
the techniques to use for quickly establishing a trusting relationship
with prospects.
You can’t get this information anywhere else
except by taking a $2,000 class—or by reading my book.

Get People on Your Side—Before You Even Open Your Doors!
In addition, In Pursuit of Business includes my
secret weapon for making sure you are directly on target for achieving
your success. I show you how to survey others in your community
to not only discover if your business will thrive, but to also start
generating prospective customers.
I also devote an entire section to the 8 keys of
building a strong business image in your community. With these magic
8 keys, you too can propel yourself and your business forward. Again,
you won’t find these secrets anywhere else but in my book.
It doesn’t matter if your business is located
in a big city or a small town. The strategies I discuss here work.
I’m sure of it. I have personally created two separate businesses
in different geographical and economic areas. I’ve operated
in large metropolitan cities, suburban areas and small town communities.
Each time I have met success head on—and
so can you!
Peter Wallin
In Pursuit of Business

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